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PACA is a full service firm dedicated to providing clients with customised and comprehensive public affairs solutions.  

Our campaign philosophy is simple; understand the environment and use this knowledge in conjunction with our skills to create and execute a successful strategy to help you achieve your objective. Our campaigns work both in the public eye and behind the scenes to make sure that when we get to the end point, all the sensitive movable elements come together to create a winning campaign. We call this campaigning for success.


Campaigning for success is more than just a philosophy, in practical terms it means doing more than what is routinely expected – such as using polling and opinion research, digital media, traditional media and good old-fashioned government lobbying. –It means doing what works.  Most importantly it involves us helping you to build advocates who will champion your issue with the target audiences.  


This is why we have some of the most experienced and skilful campaigners on board to put this philosophy into practice. 


We customise our services to your needs. You might have a make or break business critical issue which demands a full public campaign, or a desire to simply use our political brains to coach your leadership team to better understand political issues and social trends before they step out into public debate.  


We are results driven and are committed to achieving the best possible outcomes for our clients.  



Our team brings a wealth of experience from the highest levels of politics, government, business and the non-government private sector.


We leverage our experience and that of our project partners to deliver winning campaigns and public affairs solutions across all your target audiences.



Gavin comes from Colac in regional Victoria and came to live in Melbourne through studying on scholarship at Monash University.


Gavin has a deep knowledge of government and policy development, having worked previously with Victorian Premier Daniel Andrews, and Victorian Government Ministers Jill Hennessy, Gavin Jennings and Richard Wynne. Gavin has also worked on numerous federal campaigns and worked for many years advising Federal Labor MPs, Ministers and Senators. Over this time, he has earned a reputation for being a highly respected campaign professional who delivers results.


Gavin offers an almost unrivalled understanding of stakeholder and membership management. He previously advised and managed these aspects in complex and often sensitive environments such as large tertiary institutions, numerous NGOs and corporate clients across many different industries.Gavin has experience on various business and community boards, using his extensive knowledge of public policy to build positive outcomes and drive results. He continues to work with several volunteer and charity organisations, mostly in the public health field.

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Alan grew up in Melbourne and country Victoria. He studied a Bachelor of Arts at the Australian National University, where he majored in politics and history. Alan then worked as a Councillor in Springvale City Council, as a ministerial adviser to the Victorian State Minister for Community Services, and as an adviser to the Hon. Simon Crean MP. He has also worked for several unions, and for the Victorian public service in the Departments of Health and Industrial Relations.

Alan Griffin was elected as a Victorian federal MP for 23 years. Alan was first elected in Corinella in 1993, however the seat was abolished in the subsequent election and Alan went on to represent the Bruce electorate in the House of Representatives in 1996 and was re-elected in 1998, 2001, 2004, 2007, 2010 and 2013 before retiring at the 2016 election. 

Alan served in many Shadow Ministerial portfolios including Treasury, Finance and Small Business, Consumer Affairs, Sport and Recreation, and Veterans’ Affairs and Defence Personnel. Following the election of the Labor government in 2007, Alan served as Minister for Veterans’ Affairs (December 2007 to September 2010) and Minister for Defence Personnel (April 2010 to September 2010). In July 2013, following the election and re-appointment of Kevin Rudd as Prime Minister, he became Cabinet Secretary and Parliamentary Secretary to the Prime Minister until the election later that year.

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Glenn is intimately familiar with all things Melbourne, having lived, studied and worked in the city his whole life. While completing degrees in Science and Engineering at Monash University, Glenn has been elected to several boards and spent time running different not-for-profit associations, building their membership, finances and influencing decision makers.


Glenn has worked across politics his entire career, having been intensely involved with a variety of state and federal election campaigns, including managing successful marginal seat campaigns and an extensive range of community driven change campaigns. Glenn has also run many election processes for both not-for-profit and corporate clients, and specialises in election research, conduct and governance. This knowledge and experience of the myriad tasks that involve elections mean that he is uniquely placed to prepare strategy and run any campaign successfully.

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Stephanie comes from Mackay in Central Queensland and has worked between Queensland and Victoria since 2008. Stephanie studied Fine Arts (Acting) in Brisbane and then went on to work extensively in the independent theatre sector, running her own successful theatre company. Stephanie has also studied with some of the world’s leading arts practitioners in Japan and the United States, honing her communication and public speaking skills. 

In the political space, Stephanie has worked most of her career across multiple state and federal election campaigns organising marginal seats, most recently working alongside Stephen Donnelly in the Victorian ALP. In this role she developed strong grass-roots community and volunteer driven campaigns to put these campaigns on the political map and win these contests. Stephanie has a deep commitment to supporting her community, volunteering and continuing to run campaigns in areas such as law reform in relation to child sexual abuse. Stephanie utilises her specialist background to research, develop and execute dynamic campaigns for our clients and with her background in communication and engagement works to support stakeholder engagement and client support for PACA.

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Dunn Street has more than 20 years of experience in building social movements that drive real change. In business, politics and issues-based organisations, Dunn Street connects people with shared values and common goals, organises them from the ground up and energises them to act and make a big impact.